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Research Foundation


The Australian Women and Childrens research foundation was the client for this project.
We were to design a concept for their information brochure. They provided the text and some photographs to use. First we each showed the client some concepts for the cover, and these are some of the ideas I came up with.


3 out of the 4 covers are made up of photographs of Play-Doh that I shaped trying to represent play of children. After getting feedback from the client I decided to combine two of the designs. The main reason for this was because of the Play-Doh stethoscope – while easy recognisable on a large computer screen, the client was unsure what it was at first glance on a smartphone, and the client approved of the child-like drawing. They wanted a brochure that felt real, not like another magazine you find on the shelf.